Some of you may not know but social media is one of the fastest and most successful marketing tools for businesses worldwide. No matter your area or speciality social media is a great tool to help you establish your brand and build your client base.
I read a funny article recently that said “not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Dave all the new accounts.” Unfortunately, a lot of people are still stuck in the dark ages on their flip phones and they should not be.
So, why is social media important to your business?
Builds brand loyalty
First and foremost, social media is a great way to build brand loyalty and recognition. By engaging with your current and potential customers you can spread more awareness about your services, promotions, availability and in turn you create brand loyalty.
Builds client relationships
Part of the reason why social media is so successful for businesses is the ability to get to know your client base. You can read their posts, view statuses, read tweets, view images and bookmark planned events. You can get a great insight into your client’s daily lives and use this to adjust your marketing strategy. You can use the information to target them with promotions or upsell them products they may like. You can also use this as a way of building stronger and closer relationships with them.
It increases website traffic
Another great thing about social media is the ability to generate more website traffic. When you post anything on social media ensure that you link it back to your website. In addition, a strong social media presence will always help your search engine rankings.
It increases conversions rates
Every post you make on a social media platform is an opportunity for customers to convert. When you build an online following you will have access to new customers, recent customers, and old customers, and you will be able to interact with all of them. Why not get them chatting and get them booked in for their next appointment or buying their next purchase.
It decreases your marketing costs – and in fact its FREE!
Social Media can reduce marketing costs significantly. Perhaps one of the most appealing features about social media is that it is a free way to distribute content to potential customers and engage with your followers. All the major social networks allow businesses to create pages and advertise at no cost. Netflix, Oreo, iTunes, and National Geographic are great examples of companies that have taken full advantage of businesses on social media.